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Why Soaper Duper is the brand on EVERY beauty editor’s lips
“Finally, a gentle, fresh-smelling body wash that’s nasty-free and doesn’t cost the earth.” So said the inimitable India Knight when she – with unparalleled wit and wordsmithery – spread the Soaper Duper love in Sunday Times Style.
And she’s not the only expert bigging up our eco-pop bubble bottle and it’s earth-friendly fillings. Sali Hughes, The Guardian Weekend’s beauty columnist, put us forward as THE sulphate-free super soap, whilst ES magazine heralded us for using “largely natural ingredients and recycled plastics”. So, in a market saturated with soap, why is Soaper Duper such a hit with the beauty bigwigs?
Could it be something to do with the fact we make the best naturally derived bath & body products of the 21st century (so far as we know, anyway)? Or because we formulate with loads of real ingredients? Or is it the fact that you’ll never find the “usual suspects” – like plastic microbeads, phthalates, and parabens – in our formulas that’s the biggest draw? We’d rather you heard it straight from the horse, so to speak. Here are just some of the glorious things the press has got to say about SOAPER DUPER.
“A hard-working bath-and-body line with an emphasis on ethical sourcing and packaging, plus a donation to WaterAid and Clean the World projects.” VOGUE
“As good for our bodies as it is our collective conscience.” GRAZIA
“Environmentally friendly, this also leaves skin so supple you’ll want to bulk buy.” ELLE
“Free from undesirables such as sulphates and colourants, and from inflated prices.” COSMOPOLITAN
Want some of what they’ve had? Shop now at Tesco.com