The BIG Idea

At Soaper Duper, we make the best naturally-derived bath and body products of the 21st century (so far as we know, anyway)

We formulate with real ingredients, none of the usual suspects – no plastic microbeads, no parabens, no phthalates – and we sell them in big, basic, some recycled and some recyclable plastic packaging at enviably competitive prices (perfectly luxurious, but gloriously guilt-free).

We think it’s possible to do good business and do good at the same time, so we support WaterAid to bring soap and water to communities who need it.

We believe that soap can change everything™.



We want to show that it’s possible to offer amazing, naturally-derived “masspirational” products, with formulas and packaging that respect the environment.

We are FASTIDIOUSLY focused on…

Reducing the creation of new plastic. So we source as much of our packaging as possible from recycled plastic.

Our Packaging →

Increasing access to soap and clean water.

We believe in giving something back. So we’re contributing to WaterAid who improve access to soap and water for those who need it most.

Our Projects →

 Avoiding the ‘Usual Suspects’

We’ve tried to formulate without those ingredients that are known to cause skin irritation, or are generally unnecessary (like artificial colours, which look bright on the shelf, but just get washed down our drains).

Our Formula →


Our iconic bubble bottle has been designed by genius industrial designer,
Ross Lovegrove

IT’S MADE OF 100% PCR (POST-CONSUMER RECYCLED) PLASTIC, something you won’t often see because the majority comes from semi-skimmed milk cartons and the green lids mean that the plastic has a natural tint.


  • Additional Information
    OUR TUBES ARE 55% PCR because sometimes you can’t have it all

    That’s the most PCR we can use without the tubes turning crinkly and not being functional, but we’re diligently looking at what we can do to increase the amount of recycled plastic that we use.


    We couldn’t find an affordable, recyclable and recycled plastic jar to launch with (our launch jar is recyclable), but we think we’ve sourced one that we can swap into for our third or fourth round of production.

The Give Back

Soaper Duper supports WaterAid…

SOAPER DUPER SUPPORTS WATERAID™ to bring soap and water to communities who need it, because we believe that soap can change everything™

By 2019 we will give to WaterAid (Registered Charity No. 288701) at least £150k.

WaterAid transforms lives in the world’s poorest communities by improving access to safe water, proper toilets and good hygiene. The international charity works across Africa, Asia, Central America and the Pacific region, and has reached 23 million people with safe water since 1981 and 21 million people with sanitation since 2004.

Hygiene is crucial in preventing disease. Together with safe water and sanitation it can transform people’s health, education and livelihoods. Something as simple as handwashing with soap can cut incidences of diarrhoea almost in half. And in the countries where WaterAid works, Diarrhoea is more than an inconvenience: it kills around 315,000 children under five around the world each year.

As well as improving access to safe water and proper toilets, WaterAid promotes good hygiene, educating local communities and saving lives. Its vision is for everyone everywhere to have access to safe water, sanitation and hygiene by 2030.

Find out more about what WaterAid are up to here at

  • Around 315,000 children die each year from diarrhoeal diseases caused by dirty water and poor sanitation. That’s almost 900 children each day, or one child every two minutes

  • Over 663 million people (around one in ten) do not have safe water

  • Over 2.4 billion people (around one in three) do not have an adequate toilet

  • If everyone everywhere practised good hygiene, the number of diarrhoeal deaths would be cut by 23%

  • Hygiene promotion is the most cost effective health intervention according to the World Bank

  • For every £1 invested in water and sanitation, an average of £4 is returned in increased productivity

  • Just £15 can help provide one person with access to safe water


Meet the SOAPER DUPER team...