The BIG Idea

At Soaper Duper, we make the best naturally-derived bath and body products of the 21st century (so far as we know, anyway)

We formulate with real ingredients, none of the usual suspects – no plastic microbeads, no parabens, no phthalates – and we sell them in big, basic, some recycled and some recyclable plastic packaging at enviably competitive prices (perfectly luxurious, but gloriously guilt-free).

We think it’s possible to do good business and do good at the same time, so we support WaterAid to bring soap and water to communities who need it.

We believe that soap can change everything™.



We want to show that it’s possible to offer amazing, naturally-derived “masspirational” products, with formulas and packaging that respect the environment.

We are FASTIDIOUSLY focused on…

Reducing the creation of new plastic. So we source as much of our packaging as possible from recycled plastic.

Our Packaging →

Increasing access to soap and clean water.

We believe in giving something back. So we’re contributing to WaterAid who improve access to soap and water for those who need it most.

Our Projects →

 Avoiding the ‘Usual Suspects’

We’ve tried to formulate without those ingredients that are known to cause skin irritation, or are generally unnecessary (like artificial colours, which look bright on the shelf, but just get washed down our drains).

Our Formula →


Our iconic bubble bottle has been designed by genius industrial designer,
Ross Lovegrove

IT’S MADE OF 100% PCR (POST-CONSUMER RECYCLED) PLASTIC, something you won’t often see because the majority comes from semi-skimmed milk cartons and the green lids mean that the plastic has a natural tint.


  • Additional Information
    OUR TUBES ARE 55% PCR because sometimes you can’t have it all

    That’s the most PCR we can use without the tubes turning crinkly and not being functional, but we’re diligently looking at what we can do to increase the amount of recycled plastic that we use.


    We couldn’t find an affordable, recyclable and recycled plastic jar to launch with (our launch jar is recyclable), but we think we’ve sourced one that we can swap into for our third or fourth round of production.

The Give Back

Soaper Duper supports WaterAid…

SOAPER DUPER SUPPORTS WATERAID™ to bring soap and water to communities who need it, because we believe that soap can change everything™

By 2019 we will give to WaterAid (Registered Charity No. 288701) at least £150k.


WaterAid is determined to make clean water, decent toilets and good hygiene normal for everyone, everywhere by 2030. The international charity works across Africa, Asia, Central America and the Pacific, and has reached 25 million people with clean water since 1981 and 25 million people with sanitation since 2004.

We all want to stay clean and healthy. But around the world, poor hygiene is making people sick, keeping children out of school and stopping adults from working. As well as improving access to clean water and decent toilets, WaterAid promotes good hygiene, saving lives and transforming people’s health, education and livelihoods.

Something as simple as handwashing with soap can cut incidences of diarrhoea almost in half. And in the countries where WaterAid works, diarrhoea is more than an inconvenience. It kills a child under five every two minutes.

Find out more about what WaterAid are up to here at

  • Around 315,000 children die each year from diarrhoeal diseases caused by dirty water and poor toilets. That’s almost 900 children each day, or one child every two minutes

  • 844 million people (one in nine) don’t have clean water close to home

  • 2.3 billion people (almost one in three) don’t have a decent toilet at home

  • Diarrhoeal diseases are the fourth biggest cause of death in children under five. Nearly six in ten cases (58%) are caused by dirty water and poor toilets and hygiene.

  • Hygiene promotion is one of the most cost effective health interventions according to the World Bank

  • For every £1 invested in water and sanitation, an average of £4 is returned in increased productivity


Meet the SOAPER DUPER team...