The BIG Idea

At Soaper Duper, we make the best naturally-derived bath and body products of the 21st century (so far as we know, anyway)

We formulate with real ingredients, none of the usual suspects – no plastic microbeads, no parabens, no phthalates – and we sell them in big, basic, some recycled and some recyclable plastic packaging at enviably competitive prices (perfectly luxurious, but gloriously guilt-free).

We think it’s possible to do good business and do good at the same time, so we support WaterAid and Clean The World, to bring soap and water to communities who need it.

We believe that soap can change everything™.



We want to show that it’s possible to offer amazing, naturally-derived “masspirational” products, with formulas and packaging that respect the environment.

We are FASTIDIOUSLY focused on…

Reducing the creation of new plastic. So we source as much of our packaging as possible from recycled plastic.

Our Packaging →

Increasing access to soap and clean water.

We believe in giving something back. So we’re contributing to WaterAid and Clean the World who improve access to soap and water for those who need it most.

Our Projects →

 Avoiding the ‘Usual Suspects’

We’ve tried to formulate without those ingredients that are known to cause skin irritation, or are generally unnecessary (like artificial colours, which look bright on the shelf, but just get washed down our drains).

Our Formula →


Our iconic bubble bottle has been designed by genius industrial designer,
Ross Lovegrove

IT’S MADE OF 100% PCR (POST-CONSUMER RECYCLED) PLASTIC, something you won’t often see because the majority comes from semi-skimmed milk cartons and the green lids mean that the plastic has a natural tint.


  • Additional Information
    OUR TUBES ARE 55% PCR because sometimes you can’t have it all

    That’s the most PCR we can use without the tubes turning crinkly and not being functional, but we’re diligently looking at what we can do to increase the amount of recycled plastic that we use.


    We couldn’t find an affordable, recyclable and recycled plastic jar to launch with (our launch jar is recyclable), but we think we’ve sourced one that we can swap into for our third or fourth round of production.

The Give Back

Soaper Duper supports WaterAid…

SOAPER DUPER SUPPORTS WATERAID™ AND CLEAN THE WORLD™ To bring soap and water to communities who need it, because we believe that soap can change everything™

By 2019 we will give to WaterAid (Registered Charity No. 288701) and Clean The World at least £150k and £20K respectively.

WaterAid transforms lives in the world’s poorest communities by improving access to safe water, proper toilets and good hygiene. The international charity works across Africa, Asia, Central America and the Pacific region, and has reached 23 million people with safe water since 1981 and 21 million people with sanitation since 2004.

Hygiene is crucial in preventing disease. Together with safe water and sanitation it can transform people’s health, education and livelihoods. Something as simple as handwashing with soap can cut incidences of diarrhoea almost in half. And in the countries where WaterAid works, Diarrhoea is more than an inconvenience: it kills around 315,000 children under five around the world each year.

As well as improving access to safe water and proper toilets, WaterAid promotes good hygiene, educating local communities and saving lives. Its vision is for everyone everywhere to have access to safe water, sanitation and hygiene by 2030.

Find out more about what WaterAid are up to here at

  • Around 315,000 children die each year from diarrhoeal diseases caused by dirty water and poor sanitation. That’s almost 900 children each day, or one child every two minutes

  • Over 663 million people (around one in ten) do not have safe water

  • Over 2.4 billion people (around one in three) do not have an adequate toilet

  • If everyone everywhere practised good hygiene, the number of diarrhoeal deaths would be cut by 23%

  • Hygiene promotion is the most cost effective health intervention according to the World Bank

  • For every £1 invested in water and sanitation, an average of £4 is returned in increased productivity

  • Just £15 can help provide one person with access to safe water

…and Clean The World

Each day, around 5,500 children die from diseases that can be prevented by up to 65% through regular hand washing with a bar of soap. The hospitality industry discards millions of soap bars daily into landfills, which damage our planet’s resources. Clean the World embraced this incredible opportunity, creating a truly sustainable and life-saving solution.

Clean the World is a social enterprise executing a mission to collect and recycle soap and hygiene products discarded every day by the hospitality industry and other sectors that generate environmental waste. Through the distribution of these and other donated products to impoverished people, Clean the World prevents millions of hygiene-related deaths each year, reduces the morbidity rate for hygiene-related illnesses, and encourages vigorous childhood development.

Since launching in 2009, Clean the World has distributed more than 30 million bars of soap to children and families in 100 countries worldwide (including Japan, The Philippines, Haiti, Swaziland and domestic shelters and relief organisations in North America) while fulfilling an environmental mission by diverting 4,300 tons of hotel waste from polluting landfills in North America.

Find out more about what Clean the World are up to here at

  • Recycling from more than 500,000 hotel rooms daily

  • Diverted more than 4,800 tons of waste from landfills

  • Distributed more than 34 million soap bars worldwide

  • More than 1.5 million hygiene kits distributed

  • More than 35,055 volunteers have provided 100,000 hours of service


Meet the SOAPER DUPER team...